Proprietor
Mr. Braj Ballav Soni
Experience – 50 Y + | Qualification – B.Com
Mr. Braj Ballav Soni is the proprietor of Soni Brothers, a proprietorship firm engaged in the manufacturing of plastic household products. With over five decades of entrepreneurial experience, he has played a central role in guiding the business and establishing Soni Brothers as a trusted name in the industry.
Since the inception of the business, Mr. Soni has been closely involved in key aspects of the enterprise, including product development, manufacturing, quality assurance, business strategy, and customer relationships. His practical approach, extensive industry knowledge, and commitment to quality have contributed significantly to the firm’s steady growth and long-standing customer relationships.
His leadership is grounded in the values of integrity, reliability, customer satisfaction, and continuous improvement. His experience and vision continue to provide a strong foundation for Soni Brothers as it adapts to changing market needs and pursues sustainable growth.
Branding & Customer Engagement
Poonam Rathi
Experience – 20 Y + | Qualification – B.Com
Poonam Rathi brings a strong focus on branding, customer engagement, and market communication to Soni Brothers. With a people-oriented approach and a keen understanding of customer needs, she plays an important role in strengthening the brand’s identity and market presence.
She is actively involved in developing and executing branding and promotional initiatives that enhance brand visibility and effectively communicate the quality, functionality, and value of Soni Brothers’ range of plastic household and kitchen products.
Her responsibilities include brand communication, product presentation, packaging coordination, promotional campaigns, digital marketing, social media management, catalogue development, exhibition support, and marketing collateral. Through a combination of creativity and customer-centric thinking, she helps ensure that the Soni Brothers brand maintains a consistent, professional, and contemporary presence across traditional and digital platforms.
Operations & Management
Navin Soni
Experience – 20 Y + | Qualification – Computer Engineer
Navin Soni represents the next generation of leadership at Soni Brothers, bringing together engineering expertise, technology-driven thinking, and business acumen. A Computer Engineer by education, he gained valuable R&D experience in the telecom domain with Huawei and further enhanced his expertise through a Post Graduate Diploma in Cyber Forensics from the National Law School of India University (NLSIU).
At Soni Brothers, Navin is actively involved in overseeing operations and management, bringing a structured and technology-oriented approach to a business built on decades of experience and customer trust. His technical background and analytical approach contribute to the firm’s efforts to improve processes, embrace technology, and adapt to evolving business requirements.
As part of the next generation of leadership, he is focused on building upon the strong foundation established over the years while supporting the firm’s continued growth, operational efficiency, and modernization.